usergenerated
Go viral for yourself.
Email us
hello@usergenerated.appUGC is broken. We're here to fix it.
- Brands pay their worst creators 146x more per view than their best.
- Middlemen keep 21% of what brands pay.
- UGC is booming, but the best creators have hit a ceiling.
- We think everyone should own a product one day. We're starting with creators.
- We know both halves: we've built apps with 1.2M users and run UGC campaigns with 300M views.
- 8 billion people, 8 billion companies. Build yours with us.
The market
UGC is a broken market.
The worst creators cost 146x more per view than the best.
viral.app, 998 paid creators across its brands’ creator programs, ranked by views and split into tenths, Dec 2025 to Sep 2026.
Confession
We underpaid our creators.
Almost every brand does. The top 10% of creators bring 78% of the views.
Creators: viral.app, 998 paid creators, Dec 2025 to Sep 2026. Middlemen: 21% of spend in our own campaigns.
Why now
UGC is booming, but the best creators have hit a ceiling.
Brands now spend 3x more on creators than in 2021. Yet the average price of a UGC video fell from $356 to $180.
IAB Creator Ad Spend report, Nov 2025 (2025 and 2026 are estimates). Collabstr influencer marketing reports, 2023 to 2026.
Mission
We think everyone should own a product one day, and we're starting with UGC creators.
Even the best of them rent out their skill for capped pay while someone else keeps the upside. We're building the next step for UGC, where the people who make the videos actually own the product and we handle everything technical.
This time, they keep the upside.
Why us
We've built the products and run the UGC campaigns that grew them.
- Views generated
- 300M+
- Users on our products
- 1.2M+
- Creators worked with
- 100+
The big picture
“There are almost seven billion people on this planet. Someday, I hope, there will be almost seven billion companies.”
There are 8 billion of us now. Let’s build yours.